莫纳什大学（世界排名59）

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迅速的全球变化增加了对国际旅游业和相关行业高技能专业人员的需求。澳大利亚最***、持续时间预测（数据为往年仅供参考）最长、***创新性的研究生旅游项目，是旅游管理、规划、政策和可持续发展专业的硕士研究生。

你们将在国际旅游业的各个方面发展技能和专业知识，包括诸如旅游营销和目的地管理等关键部门。专注于当前和未来的行业趋势，您将获得关于所有形式的旅游流动和影响的全球视角。以行业为基础的研讨会和实地学校将丰富你的学习

21世纪的“国际旅游业”可以被描述为各种动机的全球人口流动。随着经济的扩张，到2030年，新兴经济体的增长率将是发达经济体的两倍

该课程将拓宽您在国内外市场营销、文化旅游、开发与规划、自然资源管理、环境研究、研究技术、跨文化与区域研究、可持续性和传播方面的知识和技能

课程设置

Part A. Foundations for advanced tourism studies (24 points)基础课程

Students complete:

a. Unit(s) (12 points) from the following, taken during the first full time equivalent year of study:

ATS2395 Australia in a globalising world全球化的世界ATS2490 Advanced professional writing先进专业写作

ATS3392 A lonely planet? Travel, culture, power旅行、文化、权力

MGF5991 Professional development - Career dynamics职业发展：职业动力

MKF5916 Foundations of marketing营销基础

MKF5911 Theory and process of buyer behaviour买方行为理论和过程

b. One unit (12 points) from the electives listed in Part C

Part B. Core master's study (48 points)核心课程

Students complete:

a. The following units (36 points):

APG5389 Tourism industry and marketing旅游业营销

APG5717 Applied industry research and practice应用行业的研究与实践

APG5720 Cultural tourism and events management文化旅游和事件管理

b. One capstone unit chosen from the following:

APG5044 Professional internship专业实习

APG5183 International tourism marketing research project国际旅游营销研究项目

APG5390 Contemporary tourism and development in emerging economies当代旅游发展

APG5856 Research project*6研究项目*

* Students electing to take the research thesis option and APG5856 should consult with the course coordinator.

Part C. Advanced expertise (24 points)

Students complete either a. or b. below: a或者b二选一

a. The following unit/s:

APG5848 Research thesis (24 points) or APG5849 Research thesis A (12 points) and APG5850 Research thesis B (12 points)**研究论文

** Students admitted to the course at Entry level 3 who wish to complete this 24 point research thesis should consult with the course coordinator.

b. Two units (24 points) including the following:

APG5609 Sustainable tourism development and planning可持续旅游发展规划

and one of:

APG5398 Digital media technologies数字媒体技术

APG5628 Doctrines of development学说的发展

APG5805 Project planning and management in international development项目规划和管理

APG5894 Communications theories and practices通信理论与实践

APG5900 Cultural economy文化经济

MKF5601 Social media marketing (6 points)社会媒体营销

MKF5926 Integrated marketing communication (6 points)整合营销传播

any capstone unit for Part B not already completed

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